![]() ![]() Thus we find the next piece of Adobe’s product line for Mac, After Effects, being subsumed by Apple in the form of Motion. To keep pushing software prices down, Apple is taking more and more software business inside the company. In order for Apple to sell G5 boxes and server components at the extremely high profit margins they do, Apple needs to lower the total cost of purchase in other areas otherwise Apple would completely price themselves out of the market - even the high-end luxury market Apple caters to has budgets and limits. It’s very interesting to see Apple’s actions as they are all geared towards helping their high-margin hardware business survive. ![]()
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